Blackberry New Store - App World

These days on your new rim phones after you set it up, App World should appear on your phone's home screen. You will see a well organized ranking of "Top Downloads" or alternatively you can also search for a program by selecting a magnifying-glass button.

Sources have it that Rachel Colley (from Rim) wrote in an email that "more than 1,000" programs are available.

Currently programs are going through a review process from App World, but once through it its not long before newer applications start appearing.

Although App World falls short of the standards set by the iPhone and Android application stores, and it takes a few distracting seconds to load and display, but its still is a major improvement over what Rim offered previously.

So watch out iphone and androids, Rim is catching pace slowly and steadily and whats more important, business users are beginning to appreciate the new services of what they used to trade off before.